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Internet goes wild for Ello launch
At about 10pm last night the internet was reverberating with word of a new social network. Ello was causing mass excitement as hundreds of people faithfully shared the headline 'the invite-only social...
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New Social Network ‘This’ launches
Whilst many social networks are self-proclaimed 'Facebook killers', few have actually been able to convert a considerable number of the masses that flock to the social network daily. In November, a...
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Global Social Network and Messaging App user numbers: December 2014
Here at Battenhall we review the world's top social media and social messaging apps every month, and we publish this data in our publication the Battenhall Monthly. We thought we would do a special end...
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The rise of dark brand campaigns
Recently we've been seeing a growing trend in the use of 'dark' marketing and PR campaigns, where brands use private social networks to connect with their audiences. Today, Laura Saggers, the US-based...
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Will Pinterest be the new online shopping marketplace for fashion brands?
Last week, Pinterest rolled out the ‘buy’ button to thousands more merchants, four months after it unveiled its e-commerce plans. Social platforms such as Facebook, YouTube and Twitter have all...
View ArticleHow Instagram is making itself more appealing to brands
Instagram has announced new Business Profiles that will specifically appeal to businesses, marketers and advertisers alike. The launch comes just two weeks after the introduction of Instagram Stories,...
View ArticlePeriscope rolls out custom hearts for brands & one in five videos on Facebook...
This time last year, the Facebook empire launched Live in response to the then growing popularity of Meerkat and Periscope. Fast forward to 2017 and Facebook Live is still going strong. In fact, last...
View ArticleWhatsApp limits message forwarding to fight spread of fake news
With 2 billion users, 65 billion+ messages shared daily, and usage soaring by 40% last month, WhatsApp has been a major force in connecting a locked-down global community. In a blog post published...
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